Turning antagonistic assets into an opportunity
Traditional business theory suggests that firms acquire resources that complement each other. Social entrepreneurs combine resources which do not complement each other – antagonistic assets.
For example, Specialisterne is a Danish social innovator company using the characteristics of people with autism spectrum disorder as a competitive advantage in the business market.
Thoril Sonne, founder of Specialisterne, who has son with Autism found that not many people with autism are employed and recognized, that not only do people with autism have difficulty, they also have profound abilities. And, he decided to create a company based on the abilities of people with autism.
For example, Specialisterne is a Danish social innovator company using the characteristics of people with autism spectrum disorder as a competitive advantage in the business market.
Thoril Sonne, founder of Specialisterne, who has son with Autism found that not many people with autism are employed and recognized, that not only do people with autism have difficulty, they also have profound abilities. And, he decided to create a company based on the abilities of people with autism.
This blog post is based on my learnings from the course on ‘social entrepreneurship’ offered by Copenhagen Business School through Coursera (2014).
Comments
Post a Comment