Business Model Canvas - the Infrastructure Side
Karim Jabber, External Lecturer, Copenhagen Business School
The infrastructure side, that is - the back end or the supply side. Here, you can see how the business organizes itself to generate their offer. Which key resources it has at its disposal, which activity it undertakes, and which key partners it engages with.
Key Resources
Resources fall in several categories. Physical resources, that is buildings, manufacturing plants, vehicles and machines, systems, distribution networks, etc. Intellectual resources, that is brands, IP, proprietary knowledge, partnerships, strong customer databases, etc. Or human resources, the right kind of HR profiles for the development of the offer. Note that in some companies in industries the quality of human resources plays a more important role than in others, such as the pharmaceutical or aerospace industries. Financial resources, access to capital and financial guarantees.
Key Activities
Activities also fall in several categories. Production activities, problem solving activities, consultancies, medical services, platform or network activities centered around developing and maintaining a platform.
Key Partners
Partnerships can be viewed as relationships that the organization develops with outside stakeholders with the purpose of gaining some advantage. These can be partnerships with companies in the supply chain, such as direct suppliers or distributors. It can also be strategic partnerships with competitors, for example in joint research and development efforts. The purpose of these partnerships can either be to optimize the allocation of resources and activities, to reduce the risk, or to gain access to resources or capabilities that the organization does not possess on its own.
This blog post is based on my learnings from the course on ‘social entrepreneurship’ offered by Copenhagen Business School through Coursera (2014).
Key Resources
Resources fall in several categories. Physical resources, that is buildings, manufacturing plants, vehicles and machines, systems, distribution networks, etc. Intellectual resources, that is brands, IP, proprietary knowledge, partnerships, strong customer databases, etc. Or human resources, the right kind of HR profiles for the development of the offer. Note that in some companies in industries the quality of human resources plays a more important role than in others, such as the pharmaceutical or aerospace industries. Financial resources, access to capital and financial guarantees.
Key Activities
Activities also fall in several categories. Production activities, problem solving activities, consultancies, medical services, platform or network activities centered around developing and maintaining a platform.
Key Partners
Partnerships can be viewed as relationships that the organization develops with outside stakeholders with the purpose of gaining some advantage. These can be partnerships with companies in the supply chain, such as direct suppliers or distributors. It can also be strategic partnerships with competitors, for example in joint research and development efforts. The purpose of these partnerships can either be to optimize the allocation of resources and activities, to reduce the risk, or to gain access to resources or capabilities that the organization does not possess on its own.
This blog post is based on my learnings from the course on ‘social entrepreneurship’ offered by Copenhagen Business School through Coursera (2014).
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