Interview with the founder of MYC4 (Autumn 2014)

Should you start a social business? I don't know. I think it's a fantastic opportunity. I don't actually think the social business is something new. I think social business has existed forever. A social business is something where you want to find a solution to communities, or people, or countries, or areas needs. It's a need which you'd like to cover in a way which has a social aspect. If you want to do that, I think you should team up, find some people who can share your vision about what social challenge you would like to do something with, and you should quickly go into collecting data about it. If somebody already has done it, if you can learn from others and then build a prototype on this. See if it works. Go out and ask those you would like to help with their needs if this really is right. If this really is the best model for covering that. Then refine your model and then see how you can scale it and learn from it. Don't be afraid of sharing it, your mistakes, your learnings, your uncertainties, your successes. The more you share them, the more you can grow any business. A social business or other businesses. - Mads Kjær

This blog post is based on my learnings from the course on ‘social entrepreneurship’ offered by Copenhagen Business School through Coursera (2014).