How to co-create a Business Model
Sudhanshu Rai, Professor, Copenhagen Business School
The co- creation is about diverse knowledge. That means that knowledge has to be multidimensional. Consider a project of designing a pen. Only engineers cannot take part in the design process. It can be a writer, a poet, an artist or fluid dynamicist working independently or in a team on the design process. The knowledge has to be diverse. You're only as good as how you get your team to work. So, that's the first feature.
The second is to shift the focus from the locus of the problem, that is the pen, to the problem space, that is writing, the experience of writing.
The third feature is of silence. When you're co-creating, it's not about all the time chitter-chatter. It's not about my idea's better than yours. It's about sometimes quiet, silent reflection before engagement. So silent reflection is something that is extremely important for co-creation.
The fourth feature is rapid prototyping. Get some ideas, try it, test it, change it.
So these are some components that social entrepreneur should be thinking about when designing his concepts and developing his ideas.
The co- creation is about diverse knowledge. That means that knowledge has to be multidimensional. Consider a project of designing a pen. Only engineers cannot take part in the design process. It can be a writer, a poet, an artist or fluid dynamicist working independently or in a team on the design process. The knowledge has to be diverse. You're only as good as how you get your team to work. So, that's the first feature.
The second is to shift the focus from the locus of the problem, that is the pen, to the problem space, that is writing, the experience of writing.
The third feature is of silence. When you're co-creating, it's not about all the time chitter-chatter. It's not about my idea's better than yours. It's about sometimes quiet, silent reflection before engagement. So silent reflection is something that is extremely important for co-creation.
The fourth feature is rapid prototyping. Get some ideas, try it, test it, change it.
So these are some components that social entrepreneur should be thinking about when designing his concepts and developing his ideas.
This blog post is based on my learnings from the course on ‘social entrepreneurship’ offered by Copenhagen Business School through Coursera (2014).
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