RubyCup and its Business Plan

Julie and Veronica, RubyCup co-founders
Kai Hockerts, Professor, Copenhagen Business School

Ruby Cup is on a mission to provide a sustainable and healthy menstrual hygiene solution to women and girls worldwide.

What do RubyCup co-founders, Julie and Veronica, think of business plan writing process?

1. It helps in shaping the thoughts around the idea.
2. Provides means for communication with others.
3. It allows the team to know if there business is really viable.

Kai Hockerts on RubyCup business plan:

Strengths of the business plan:

1. Clearly identifies an uptapped market at the base of the pyramid
2. Social impact is convincing and strongly portrayed as potentially huge
3. Use of enganging story telling transports the enthusiasm of the founders

Weaknesses of the business plan:

1. No clear information how the capital raised would be used.
2. Financial data generally comes late and is vague. Not very detailed and gives not much confidence on financial side of the plan.
3. Marketing plan is somewhat sketchy. Customer acceptance and distribution are uncertain.

This blog post is based on my learnings from the course on ‘social entrepreneurship’ offered by Copenhagen Business School through Coursera (2014).